Research Reports

EGA Research Reports are available to purchase for non-members. EGA members receives complimentary access. Please contact our team to learn more.

English Accent Study

Published: May 6, 2024
Number of pages: 22
Non-member price: $500

This research report revealed insights into viewer preferences for English dubbing accents in both the United Kingdom and the United States. The study focused on traditional American-accented dubbing, British-accented dubbing, and native Italian-accented English dubbing, aiming to provide insights into audience behaviors and preferences in consuming dubbed content.

TTAL Insights Report

Published: December 27, 2023
Number of pages: 10
Non-member price: $500

This insights report focus on viewer preferences and perceptions of subtitles in France and Germany. The study delves into the dynamics surrounding synchronization, accuracy, readability, distraction, and content preferences. The study aims to shed light on the factors shaping viewer experiences and to offer valuable guidance for content creators and distributors seeking to optimize the viewing journey for diverse audiences.

Consumer Impact Study (LATAM)

Published: July 26, 2023
Number of pages: 9
Non-member price: $500

In an era of globalized entertainment, EGA conducted a survey across Argentina, Brazil, Colombia, and Mexico to understand how viewers engage with foreign language content. This report analyzes language preferences, attitudes towards localization, awareness of dubbing quality, and English proficiency.

Non-English Viewing Preferences

Published: May, 2023
Number of pages: 16
Non-member price: $500

The global entertainment industry has undergone significant changes in recent years due to the rise of streaming services that offer a variety of content from around the world. As streaming services continue to expand their offerings, one more important question arises for content providers and distributors: what is the preferred way for viewers to consume non-English language content; with dubbing or subtitles?

Consumer Impact Study (FIGS)

Published: November 4, 2021
Number of pages: 11
Non-member price: $500

This research project aim to better understand the impact localization has on consumers in France, Italy, Germany and Spain. The result in this report based on 15,000 respondents. While the findings are interesting and provide some directional conclusions, it signals a need for continued and deeper understanding on the correlation of localization and consumer enjoyment of content.