Plint introduces Strata — The intelligencelayer for media localisation

Plint AB today introduces Strata, the intelligence layer for media localisation.

Where conventional approaches capture context and distribute it across man-

aged workflows, Strata builds a complete, structured understanding of source

content before any output is generated. Every deliverable is produced from

that foundation. Strata is delivered over API, fully automated, and designed to

integrate directly into any production pipeline as infrastructure, not as a service.

The first products built on Strata are Plint SUB and Plint SDH, delivering broad-

cast-quality subtitles and SDH across a wide range of languages from English

source, fully automated, end to end. Both are rolling out to partners in the coming

months. A broader suite of products covering additional formats and outputs is

in development on the Strata platform.

The implications run in two directions. For content in active production, every

deliverable shares a single source of truth; consistent, traceable, and ready

for whatever format requirements emerge next. For content sitting in back

catalogues, Strata changes the economic equation entirely.

Understanding at scale makes viable what the current model has made

impossible. Not because the work got cheaper. Because the model changed.

“The industry has been solving the wrong problem,” says Åsa Zimmerman,

Plint CEO. “Speed and volume matter, but they compound the problem when

the foundation isn’t there. Strata is built on the belief that localisation should

begin with understanding, and that when it does, everything that follows changes.

The quality of the output. The economics of the work. And the reach of the

content itself.”

For clients requiring human quality assurance and full-service support, Plint

Core remains available, connecting clients to Plint’s established linguist

network and managed service relationships alongside the Strata product suite.

Plint will be presenting Strata, Plint Sub, and Plint SDH at NAB Show,

Las Vegas, April 19 to 23.