VSI appoints Dimitri Konovalov as Director of Technology and Innovation

London, UK (26 August 2025) The VSI Group announced that Dimitri Konovalov will join the

company as Director of Technology and Innovation. This appointment supports VSI’s continued

investment in technology and automation across its global operations, reflecting the company’s

commitment to enhancing internal workflows and delivering long-term value to clients.

Konovalov joins VSI from Dubformer, where he served as Chief Business Development Officer.

With over 15 years of experience in the tech industry, he brings a wealth of knowledge and a

forward-thinking approach to integrating emerging technologies into creative workflows.

In his new role, Konovalov will lead VSI’s global automation and AI strategy, cultivating trusted

partnerships, evaluating the suitability of new solutions and defining their practical applications

across the organisation for both long and short-form content.

His appointment marks VSI’s ongoing commitment to operational excellence and innovation.

“We’ve had many insightful conversations with Dimitri, and his vision for combining traditional

workflows with AI tooling aligns perfectly with our goals. This shared approach will be

instrumental in helping us meet evolving client demands, while staying true to our people-first

values,” shared Norman Dawood, Founder and CEO.

Reflecting on his new role, Konovalov shared: “I am very happy to be joining VSI, a company

with a strong reputation and a talented team dedicated to quality. After 15 years in the tech

industry, I look forward to bringing that experience into the creative space I feel so passionate

about, driving innovation while supporting VSI’s core values.”

Konovalov’s appointment underscores VSI’s commitment to enhancing internal workflows and

unlocking capacity through smart automation, enabling global teams to focus on higher-value

tasks and delivering exceptional service to clients. He will report to VSI Group’s CTO, Scott

Rose.

Rose added: “Our industry has always embraced innovation to address the challenges of an

ever-expanding marketplace. While technology is critical to innovation, it is equally important to

invest in the right people to meet these challenges. Dimitri brings the perfect blend of experience

and passion to address this, and I am looking forward to working side-by-side with him as we

continue to evolve VSI’s technology and automation throughout the localisation workflow.”